I structure the partnerships that turn cultural investment into business outcomes.

Proof of impact

Three engagements across sports, entertainment, and enterprise where strategy became operating results.

GLOBAL BRAND MARKETING · CANNES LIONS 2026

The first head coach brought to Sport Beach — into a global advertiser's first activation of its kind.

Situation

Sport Beach is Stagwell's platform at Cannes Lions and the sports marketing industry's most contested room: 6,343 attendees, 45 A-list athletes, more than 30 brand partners, and over 8 billion earned media impressions. Four years of rosters built on athletes and broadcasters — Serena Williams, Naomi Osaka, Shaquille O'Neal, the Kelces. No coaches. The leadership conversation brands actually want was missing.

What I built

I architected, closed, and managed the placement of Doc Rivers — NBA champion, Coach of the Year, Hall of Fame, named among the top 15 coaches in NBA history — into Coach's Corner, Indeed's leadership program at Sport Beach, activated with 72andSunny. Sourcing, terms, coordination across three organizations, and delivery on site through Cannes week.

Metrics

First

head coach in Sport Beach's four-year history

First

activation of its kind for Indeed

3

organizations coordinated — Sport Beach, Indeed, 72andSunny

Indeed stated publicly that it won't be their last.

Watch the Sport Beach recap

Your presence, your voice, and your energy helped shape SPORT BEACH into something truly special... the stories, insights, and connections you helped foster have already sparked momentum that will carry well beyond the Croisette.

STATE PUBLIC HEALTH

Reaching the audience conventional public health messaging consistently misses.

Situation

In the three years after Massachusetts legalized online sports betting, Problem Gambling Helpline referrals for men in their twenties and thirties more than doubled. It is the demographic most exposed to the harm and least responsive to the channels the Commonwealth already owned. The Office of Problem Gambling Services didn't need more messaging. It needed a channel that this audience would actually trust.

What I built

As execution and talent lead under the campaign's Lead Strategist, I built the channel: a three-sport athlete cohort with lived experience of gambling harm — an active NFL player, a former NBA All-Star, and a professional boxer. Credibility with the target audience was the selection criterion, not profile. Vetting, terms, message discipline inside state approval requirements, and live delivery at the MassMutual Center.

Metrics

500+

registered attendees — sold out in weeks

3 sports

NFL · NBA · professional boxing

5 outlets

SI, WWLP-22, State House News, City of Springfield, Mass.gov

The most-attended problem gambling conference in state history. OPGS renewed into FY27 with two of the three athletes returning as campaign ambassadors.

Watch the conference recap

LIVE ENTERTAINMENT & HOSPITALITY

Programming that made a seven-month-old venue Boston's live music venue of the year.

Situation

Grace by Nia opened on Seaport Boulevard in May 2023 — a 166-seat supper club from restaurateur Nia Grace, the Boston Globe's Restaurateur of the Year, in partnership with Big Night Entertainment Group. It entered a saturated market needing programming that would establish the venue's identity and fill nights that traditionally underperform.

What I built

As Head of VIP Talent I owned booking strategy and VIP program design — deciding not just who played, but how each booking served a positioning arc for the venue. Programming for clients and audiences including the New England Patriots, the Boston Celtics, and a former President of the United States.

Recognition in year one

Boston Music Awards 2023

Live Music Venue of the Year (under 250 capacity)

Best of Boston 2023

Best Restaurant with Live Music

Eater Boston 2023

Best Night Out

Three outlets. One year. All three awarded for the live music.

Watch the campaign recap

CAPABILITIES

How I measure the work

Most cultural partnerships are sold on energy and measured after the fact, if at all. That's why they lose budget arguments they should win. I define the terms before the engagement starts, so the conversation at renewal is about evidence rather than impressions.

Career journey

1. 2008–2016

   Where it began

   Financial Services — Bank of America Private Bank, JPMorgan Chase, Citizens Bank

   Wall Street foundation, creative execution

   Grounded in a rigorous 8-year financial services background across premier institutions including JPMorgan Chase, Bank of America, and Citizens Bank.

2. 2010–2020

   Founder — Elevation Theory

   Translating rigor to accountability

   Leveraged that disciplined financial framework to build ventures that deliver measurable, accountable business value rather than just surface-level hype.

3. 2021–Present

   Founder & Chief Experience Officer — Agency For Creatives (AIVC)

   Bridging culture and enterprise

   Currently leading experience architecture and strategic partnerships, uniting elite financial acumen with the sports, music, and entertainment ecosystems.

4. 2022–Present

   President & Co-Founder — Covered By Music Foundation

   Scaling impact through philanthropy

   Applied high-level strategy and operational oversight as Co-Founder and President of the Covered By Music Foundation and Architect for the Beating The Odds 80 to 1 Foundation.

5. 2023–2025

   Head of VIP Talent — Grace by Nia / Big Night Entertainment Group

6. 2025–2026

   Foundation Architect — Beating The Odds 80 to 1 Foundation

7. Today

   Where I am now

   Founder & Chief Experience Officer — Agency For Creatives (AIVC)

   Experience architecture and strategic partnership firm — structuring enterprise partnerships across sports, entertainment, and enterprise.

Selected affiliations

About

I build the rooms where creators, institutions, and outcomes meet.

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