Founder and Chief Experience Officer, Agency For Creatives. Fifteen years across institutional finance and enterprise partnerships.
Two of three engagements renewed into a second cycle.
Selected affiliations
You literally made my journey to Cannes Lions amazing. Thanks for everything. Best in class.
Brands spend heavily on culture and cannot defend the spend internally.
Athletes carry partnership value nobody has structured into a business.
Institutions need credibility they cannot purchase directly.
I sit between them. Not as a booking agent or a producer, but as the person who builds the structure: the deal, the room, the system that keeps producing after the event ends. My background is institutional finance, so the work survives a numbers conversation, not just a creative one.
Enterprises pay my fee. Talent is never charged.
Four years of rosters built on athletes and broadcasters. No coaches. I architected, closed, and managed the placement of Doc Rivers into Coach's Corner, Indeed's leadership program at Sport Beach, activated with 72andSunny.
Massachusetts needed to reach young men, the group most exposed to gambling harm and least responsive to public health messaging. I built the channel: three athletes across three sports with lived experience. Credibility with the audience was the selection criterion, not profile.
Grace by Nia opened in May 2023 into a saturated Boston market. As Head of VIP Talent I owned booking strategy and VIP program design, deciding not just who played but how each booking served the venue's positioning.
Enterprise to talent partnerships structured to survive legal, finance, and renewal.
Translating cultural spend into terms a finance function will accept.
Matching athletes to institutional objectives rather than to bookings.
Experiences engineered as business systems, not moments.
The verdict on a partnership is whether it gets funded twice.
I build the rooms where creators, institutions, and outcomes meet.
I came up in institutional finance at Bank of America Private Bank, JPMorgan Chase, and Citizens Bank, where every recommendation had to survive a numbers conversation before it reached a client. I apply that discipline to a category that usually runs on instinct.
I started as a musician and I am a Berklee College of Music alumnus, which is why I can sit on both sides of the table. I know what a creative career costs, and I know what a CFO needs to see before approving the spend.
For partnership inquiries, speaking, and advisory engagements.
Pick a slot that works for you and we'll talk through the project or opportunity directly.
Book a time